Kuang Lee

Challenge

Thermo Fisher needed to communicate its role across the entire battery ecosystem, from research and materials to manufacturing, testing, and lifecycle support.

What I Did

I led narrative architecture, visual strategy, and the integration of live-action with motion graphics. We framed the film as a category narrative moving from clean energy context into a mapped ecosystem of capabilities. Animation organized information, and the result was a single piece that could function across product marketing, executive storytelling, and sales enablement.

Challenge

LiveRamp's Analytics Library operates across complex data infrastructure, with most of its value happening behind the scenes. For a product launch, that creates a gap: the technology is sophisticated, but the story is hard to grasp.

What I Did

I led concept, narrative, and animation direction, building the story around behavior rather than features. A simple visual language of nodes, pathways, and spatial relationships let the system unfold in real time. Motion wasn't decorative; it was the explanation. The final piece established a visual system that extended across all company communications.

Challenge

Healthcare stories are typically told through outcomes: patients, results, statistics. The real story lives in the unseen, with clinicians and systems working behind the scenes. The challenge was to visualize that invisible layer cinematically, without access to live-action production.

What I Did

I designed a directed AI production pipeline where each tool had a specific role: Midjourney for look development, Nano Banana for precision keyframes, Veo 3 for cinematic motion, and Luma AI for continuity and finish. Separating aesthetic exploration, visual precision, motion, and finishing allowed the piece to behave like a traditional production with AI as the engine.